Marketing Communication Specialist

Company: Kelly Services
Location: Brea
Posted on: April 30, 2021

Job Description:

We Need Your Expertise! Excellent opportunity with a well known company! The Marketing Automation Systems Operations Specialist will help define, execute and measure successful customer data management and lead generation efforts with a Laser focus on achieving marketing automation excellence. In this role you will leverage technology, data and curiosity to help a team of campaign marketers work smarter, faster and be more effective by enhancing the applications, process and analytics that drive our marketing automation efforts. Key responsibilities include; + Managing our marketing automation platform to optimize lead generation from email programs, automated trigger and nurture programs, behavior scoring, and other tactics. This individual will be responsible for the integrity of the marketing automation architecture, customer data governance and maintaining good practice integrations with associated systems. + You will work closely with the Manager of Digital and Content Marketing to support the execution of our marketing campaigns. You will provide insights to aid in campaign optimization, leveraging data from across the marketing stack. Essential Functions: + Apply your expertise on the technical configuration, integration and coordination of our Eloqua instance and processes + Ensure Eloqua programs and segments are configured to deliver accurate targeting and reporting for our campaign marketers, and high-quality leads to our sales team. + Design and sustain durable processes in Eloqua and its integrations to ensure best practices in campaign lead management. + Find and fix inaccuracies, make workflows efficient, and ensure the integrity of newly imported and existing data. + Help develop and support full reporting from initial contact to revenue booked so that we know our returns by campaign, channel, program and lead source. + Optimize the Eloqua instance with correct program folder structures and program templates. + Ensure operational programs are set up correctly and run flawlessly. + Monitor and ensure lead data integrity, flow and routing within and between Eloqua and SFDC. + Manage existing and new marketing programs in Eloqua, Salesforce and other go-to-market tools. + Develop multi-step nurture and trigger campaign templates and best practices for use by others. + Launch and optimize email campaigns, including standardizing templates, setup, testing, scheduling and tracking + Empower marketers to operate campaigns from inception to execution in a self-service manner program and asset templates. + Ensure all leads and contacts being marketed to are in compliance with legal regulations globally. + Troubleshoot database issues in accurate and timely manner + Performs other duties as assigned Education: + Bachelors degree in Marketing or equivalent experience required Professional Experience: + 5+ years of experience in Eloqua, including in-depth knowledge of platform configuration, Eloqua Insights and B2B lead generation campaigns required Eloqua. Certified Expert preferred Experience in Salesforce.com SFDC required. + Demonstrated expertise in marketing analytics reporting and digital marketing attribution modeling required + Experience with alternative marketing automation systems, Content Management Systems, Google Analytics, and technical search engine optimization SEO preferred + Ability to independently identify and solve problems within Marketing Automation Systems. Proven ability to thrive in fast-paced, deadline-driven work environments Proven ability to influence, work, collaborate, and communicate globally with peers + Diagnostics Industry work experience preferred.*Why Kelly*.*--*.*?* You're looking to keep your career moving onward and upward, and we're here to help you do just that. Our financial staffing experts will connect you with premier companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in in your career. It all adds up..*About Kelly*.*--* At Kelly, we're always thinking about what's next and advising job seekers on new ways of working to reach their full potential. In fact, we're a leading advocate for temporary/nontraditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live (plus, did we mention we provide a ton of benefits ?). Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world. Kelly is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Kelly will work with applicants to meet accommodation needs that are made known to Kelly in advance.

Keywords: Kelly Services, Fullerton , Marketing Communication Specialist, Advertising , Brea, California