Email & SMS Marketing Specialist
Company: Aventon
Location: Brea
Posted on: June 19, 2022
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Job Description:
Description:
OUR COMPANY:
At Aventon, we believe that every person deserves the power to move
freely.
Aventon is the first e-mobility company for the real world. Every
ride we make is equal parts form and function, giving you the
freedom to go where you want to go, do what you want to do, and be
who you want to be.
We were born a fixed-gear bicycle company and transitioned to
e-bikes starting in 2017, and we firmly believe the direction we're
headed is the right one for our customers, our team, and the
greater good. We're proud of where we've been, and we're proud of
where we're going. We owe our foundational success to the original
and early die-hard Aventon fans. They inspired and instilled in our
brand an unwavering commitment to the people we serve. That means,
no matter what, we prioritize the human experience with our
product, and their well-being, above our business and bottom line.
We live in a constant state of what-if and what's next? We foster
continuous improvement, learning, and forward motion.
We are rapidly growing and need people who share in our passion for
mobility and align with our values to join our team.
Interested? Check out this opportunity to join us:
THE ROLE:
The Email and SMS Marketing Specialist develops and executes all
email and SMS initiatives and strategies to drive revenue and grow
our database. You'll work with our amazing Owned Media channel
within our marketing team to build content and contribute to the
marketing team's success by ensuring an outstanding customer
experience with your creations. This is a key role among a group of
scrappy, dynamic, passionate creators who want to see Aventon get
to the next level of our business and are wildly excited about
their part in getting us there.
Reporting to the Marketing Manager, Owned Media, the Email & SMS
Marketing Specialist is responsible for the following:
Build, execute, optimize and measure both email campaigns and email
automation flows including copy, creative, send strategy and
list/persona targeting through Klaviyo
Build, execute, optimize and measure both SMS campaigns and SMS
automation journeys including copy, send strategy and list/persona
targeting through Attentive Mobile
Build audiences and customer segmentation, deliver deep insights
through data analysis and behavioral retargeting, and track email
list quality and health
Develop high-impact A/B testing (layout, format, frequency, and
copy) to improve email performance and continually improve
performance
Develop and manage initiatives that organically grow the email and
SMS database.
Provide clear, consistent, and frequent communication with
stakeholders to outline strategy, tactics, goals, and performance
of campaigns
Collaborate with teams within and outside the marketing department
to deliver valuable content.
Support cross-functional teams by developing and executing email
marketing campaigns and other promotional projects.
Maintain a healthy communication content schedule that is both
engaging and effective
Ensure compliance with consumer protection laws (CAN-SPAM, CCPA,
CASL, etc.)
YOUR QUALIFICATIONS:
Bachelor's degree in marketing or technology-related field
4+ years' experience in a data-driven, email communications
role
Experienced with email service providers preferably Klaviyo
Experience with SMS platforms, preferably Attentive Mobile
Basic HTML & CSS skills preferred
Positive, solutions-oriented disposition with exceptional ability
to collaborate with all levels of staff and across all departments
of the organization.
Strong interest in modern marketing technology trends and
techniques
Capacity to thrive in a fast-paced, challenging environment;
self-starter with the ability to support multiple work streams to
meet deadlines
Strong organizational skills
Ability to guide and communicate priorities including communicating
status to key stakeholders
Superior written communication skills with an innate attention to
detail
KEYS TO SUCCESS:
DATA DRIVEN - you thrive on data and use it to guide your decision
making, recommendations, and priorities.
NIMBLE - you can work in ambiguity and are committed to helping
Aventon level up. You can shift perspectives, priorities, and
deadlines.
RESILIENT - you don't shy away from a challenge and take every
opportunity to learn and grow. You're accountable, can admit when
you're wrong, and can come back to the table after a hard day to
keep working toward our desired future.
SOLUTIONS ORIENTED / SOLUTIONIZED - you can identify the problem
and find a solution for it. You strive for continuous improvement
and aren't afraid to speak up about what is working, and what
isn't.
ENGAGED - you love the work, love the product, and believe in the
mission. If you don't connect with something about Avant Sports,
this probably isn't the place for you.
BENEFITS:
Fully paid medical and dental insurance for employees with
additional contribution for dependents
Vision insurance
401(k) program
Paid time off including vacation and sick time
10 holidays
FSA for medical and dependent care expenses
Company paid life / AD&D coverage with voluntary plans for
additional coverage for you and your dependents
Optional long-term and short-term disability plans as well as
ancillary benefits including accident, critical care, and cancer
coverage
Employee purchase and bike loan programs
Professional Development Program for employees to grow with the
company
Ride Aventon, Inc. (the Company or Aventon) is proud to be an Equal
Opportunity employer. We do not discriminate based upon race,
religion, color, national origin, sex (including pregnancy,
childbirth, or related medical conditions), sexual orientation,
gender, gender identity, gender expression, transgender status,
sexual stereotypes, age, status as a protected veteran, status as
an individual with a disability, or other applicable legally
protected characteristics. We also consider qualified applicants
with criminal histories, consistent with applicable federal, state
and local law. Aventon is committed to providing reasonable
accommodations for candidates with disabilities in our recruiting
process. If you need any assistance or accommodations due to a
disability, please email our Human Resources team at
hr@aventon.com.
Requirements:
PI181034103
Keywords: Aventon, Fullerton , Email & SMS Marketing Specialist, Advertising , Brea, California
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