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Marketing Manager

Location: Brea
Posted on: September 18, 2022

Job Description:

About the Company Founded in 2001, ADATA Technology is a publicly listed fabless Taiwanese memory and storage manufacturer, specializing in developing DRAM modules, USB Flash drives, hard disk drives, solid state drives, memory cards and mobile accessories. In 2017 ADATA was the second-largest DRAM module manufacturer in the world and has quickly expanded its business to Europe and the Americas in the recent years. ADATA Technology is committed to providing top-notch memory solutions that enrich the customer's digital life. The company's dedication to integrity and professionalism has made ADATA the leading memory brand with the most award-winning product designs. ADATA also takes our employees as the most precious asset and strives to retain these talents with great benefits and work environment. Thus, ADATA USA is recognized and certified as a "Great Place to Work" in 2022. Objectives The Marketing Manager position is responsible for building the brand awareness about ADATA and XPG products and services to the users and gamers. In addition to involve the day-to-day marketing activities, the position needs to design and execute marketing strategies for marketing campaigns, events, and customer engagement. The role is also in charge of special projects with tight deadlines and changing needs while managing and motivating the marketing team. Essential Functions Identify target customers and XPG product position to develop marketing plans and specific goals across various channels and market segments Conduct market research to analyze consumer trends, competitors, and successful marketing practices for developing marketing strategies. Lead marketing team to efficiently execute the designated marketing program while effectively collaborate with other functions Partner with creative teams and external vendors for all advertising, public relations, and communications in print, digital, or video formats across various channels Direct and manage contents and updates for customers; establish budget guidelines, plan and participate in events, and provide marketing solutions and supports to sales team. Communicate with headquarters overseas about marketing program, strategies, and budgets; initiate ideas for guiding and developing the future evolvement of XPG products. Skills and Qualifications Bachelor's degree in marketing, business, or related fields About five years of proven marketing experience in the gaming industry Exceptional communication and presentation skills, both written and verbal Strong project management, multitasking, and leadership skills Proficiency in Microsoft Power Point and online marketing/social media experiences Experience with CRM/SAP software Ability to deliver presentations Be proactive, organized and handle work under stressful and uncertain environments Travel Business travel is required as needed. Work Environment The job typically operates in the work environment with moderate noise (e.g., business office with computers and printers). Other Duties The job description may not include all assigned activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may be amended at any time with or without noticeJob Type: Full-timeBenefits: 401(k) Dental insurance Health insurance Paid time off Vision insuranceSchedule: Monday to FridayWork Location: One location

Keywords: ADATA TECHNOLOGY (USA) CO., LTD., Fullerton , Marketing Manager, Advertising , Brea, California

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