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Ormco Senior Marketing Manager, Marketing Campaigns (North America)

Company: Spark
Location: Brea
Posted on: November 17, 2022

Job Description:

The Spark Clear Aligner System is manufactured by Ormco , a global leader in innovative orthodontics products that has helped orthodontists worldwide create more than 20 million smiles. Ormco has 60 years of orthodontics expertise, R&D, and high manufacturing standards. Spark aligners offer the latest advancements in clear aligners and a better patient experience. Our technology and advanced materials are designed to meet the needs of orthodontists, providing more efficient and productive teeth movement to more easily achieve healthy, beautiful smiles. For more information about Spark, visit Job Description:The Sr. Marketing Manager, Ormco North America Marketing Campaigns will be responsible for leading the development and execution of downstream marketing activities in North America (NA) for assigned marketing campaigns and initiatives targeted to orthodontists. The Sr. Marketing Manager will lead efforts to build Ormco's value proposition and deliver sales-qualified leads for revenue growth for key brands including but not limited to Spark Aligners and Damon Ultima. The role reports to Director of NA Ormco Marketing.Job Requirements:Identify and employ marketing best practices to formulate multi-channel campaigns consistent with global brand strategies.Manage forecasting and tracking of key performance indicators (KPIs) including campaign performance, marketing-qualified lead (MQL) generation, MQL conversion, return on marketing investment, customer loyalty, marketing content quality, marketing asset utilization, etc.Collaborating with Digital Marketing Team, provide strategy and messaging for digital advertising, social media, and search engine optimization programs. Work with Digital Marketing Team, external digital marketing vendors, and agency partners to optimize marketing initiatives, technology and spend.Manage creation of marketing collateral - with an emphasis on product launches - such as advertising, online and digital assets, tradeshow and event supporting materials, whitepapers and case studies, product demonstration and selling tools, and customer training materials.Manage creation of marketing campaigns and collateral to drive awareness and registrations for key educational events including 'owned' events for Ultima and Spark (MasterCOIP, VIP events, Symposium, webinars, etc.) as well as Association events.Liase with the product management team and advise on North American marketing requirements for brands and product lines.Work with channel partners to create symbiotic campaigns to maximize distributed sales.Identify opportunities to optimize the Ormco and brand-specific marketing calendars.Manage a team of marketing professionals to create best-in-class campaigns.Perform such similar or related duties as may be required.Adhere to company policies, procedures, and directives regarding standards of workplace behavior in completing job duties and assignments.Other additional responsibilities identified by leadershipJob Requirements:Required:Bachelor's Degree in Marketing, Business or related fields required.7+ years of relevant commercial marketing, product management, or brand management experience.The employee must occasionally lift and/or move up to 10 pounds.Preferred:Master's degree or MBA.3+ years of consumer marketing experience preferred.Strong analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints.Excellent written and verbal communications skills. Effective in presenting marketing-related issues to all levels of the organization or in front of customers, channel partners, and/or suppliers.Experience building a business case using market information, sales data, and financial statistics.Customer centric mindsetKeen eye for details, clean visual aesthetics, and optimization of customer/user experience.General understanding of the dental industry and distribution selling model.People management experienceLeverages CIRCLe values to accomplish objectives championing a culture of respect through diversity and inclusion.

IND123Operating Company:SparkEnvista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The "EEO is the Law" poster is available at: compliance/posters/pdf/eeopost.pdf.Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.About EnvistaEnvista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including KaVo, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.Envista separated from Danaher as an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit .

Keywords: Spark, Fullerton , Ormco Senior Marketing Manager, Marketing Campaigns (North America), Advertising , Brea, California

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