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Account Based Marketing Specialist

Company: VirtualVocations
Location: Fullerton
Posted on: November 20, 2023

Job Description:

A company is looking for an Account Based Marketing Specialist to join their Digital Marketing team.
Key Responsibilities:

Ideate and execute personalized account based marketing campaigns to drive engagement and new opportunities for target accounts
Coordinate with designers and content strategists to develop campaign themes and assets, and distribute content across marketing channels
Act as a liaison between Marketing and Sales teams to develop strategies and tactics to penetrate targeted accounts

Required Qualifications:

2+ years of multi-channel B2B marketing experience in enterprise software/SaaS
Experience with intent based tools like DemandBase, 6Sense, Terminus, Bombora
Proactive self-starter with strong attention to detail in execution
Experience building and delivering ABM campaigns and key account programs
Understanding of pipeline management and metrics

Keywords: VirtualVocations, Fullerton , Account Based Marketing Specialist, Advertising , Fullerton, California

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