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Director of Go-To-Market Strategy

Company: VirtualVocations
Location: Norwalk
Posted on: May 3, 2025

Job Description:

A company is looking for a Director of GTM Strategy.
Key Responsibilities

Lead go-to-market strategy for new features, commercial initiatives, and platform expansions
Define and evolve packaging, positioning, and pricing for core products and emerging solutions
Create high-impact enablement content for Sales, Implementation, and Account Management teams

Required Qualifications

7+ years of experience in management consulting, product marketing, or GTM strategy
Background in high-growth B2B software, healthcare, or digital health is a strong plus
Experience developing sales enablement content and launching new products or features
Strong operator comfortable in ambiguity, setting direction, and delivering polished work independently
Highly collaborative with the ability to influence across teams and drive alignment without authority

Keywords: VirtualVocations, Fullerton , Director of Go-To-Market Strategy, Executive , Norwalk, California

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