Email & SMS Marketing Specialist

Company: AVANT ENTERPRISES INC
Location: Brea
Posted on: May 10, 2022

Job Description:

Description:
OUR COMPANY: At Aventon, we believe that every person deserves the power to move freely. Aventon is the first e-mobility company for the real world. Every ride we make is equal parts form and function, giving you the freedom to go where you want to go, do what you want to do, and be who you want to be. We were born a fixed-gear bicycle company and transitioned to e-bikes starting in 2017, and we firmly believe the direction we're headed is the right one for our customers, our team, and the greater good. We're proud of where we've been, and we're proud of where we're going. We owe our foundational success to the original and early die-hard Aventon fans. They inspired and instilled in our brand an unwavering commitment to the people we serve. That means, no matter what, we prioritize the human experience with our product, and their well-being, above our business and bottom line. We live in a constant state of what-if and what's next? We foster continuous improvement, learning, and forward motion. We are rapidly growing and need people who share in our passion for mobility and align with our values to join our team. Interested? Check out this opportunity to join us: THE ROLE: The Email and SMS Marketing Specialist develops and executes all email and SMS initiatives and strategies to drive revenue and grow our database. You'll work with our amazing Owned Media channel within our marketing team to build content and contribute to the marketing team's success by ensuring an outstanding customer experience with your creations. This is a key role among a group of scrappy, dynamic, passionate creators who want to see Aventon get to the next level of our business and are wildly excited about their part in getting us there. Reporting to the Marketing Manager, Owned Media, the Email & SMS Marketing Specialist is responsible for the following:

• Build, execute, optimize and measure both email campaigns and email automation flows including copy, creative, send strategy and list/persona targeting through Klaviyo
• Build, execute, optimize and measure both SMS campaigns and SMS automation journeys including copy, send strategy and list/persona targeting through Attentive Mobile
• Build audiences and customer segmentation, deliver deep insights through data analysis and behavioral retargeting, and track email list quality and health
• Develop high-impact A/B testing (layout, format, frequency, and copy) to improve email performance and continually improve performance
• Develop and manage initiatives that organically grow the email and SMS database.
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns
• Collaborate with teams within and outside the marketing department to deliver valuable content.
• Support cross-functional teams by developing and executing email marketing campaigns and other promotional projects.
• Maintain a healthy communication content schedule that is both engaging and effective
• Ensure compliance with consumer protection laws (CAN-SPAM, CCPA, CASL, etc.)YOUR QUALIFICATIONS:
  • Bachelor's degree in marketing or technology-related field
  • 4+ years' experience in a data-driven, email communications role
  • Experienced with email service providers preferably Klaviyo
  • Experience with SMS platforms, preferably Attentive Mobile
  • Basic HTML & CSS skills preferred
  • Positive, solutions-oriented disposition with exceptional ability to collaborate with all levels of staff and across all departments of the organization.
  • Strong interest in modern marketing technology trends and techniques
  • Capacity to thrive in a fast-paced, challenging environment; self-starter with the ability to support multiple work streams to meet deadlines
  • Strong organizational skills
  • Ability to guide and communicate priorities including communicating status to key stakeholders
  • Superior written communication skills with an innate attention to detailKEYS TO SUCCESS:
    • DATA DRIVEN - you thrive on data and use it to guide your decision making, recommendations, and priorities.
    • NIMBLE - you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives, priorities, and deadlines.
    • RESILIENT - you don't shy away from a challenge and take every opportunity to learn and grow. You're accountable, can admit when you're wrong, and can come back to the table after a hard day to keep working toward our desired future.
    • SOLUTIONS ORIENTED / SOLUTIONIZED - you can identify the problem and find a solution for it. You strive for continuous improvement and aren't afraid to speak up about what is working, and what isn't.
    • ENGAGED - you love the work, love the product, and believe in the mission. If you don't connect with something about Avant Sports, this probably isn't the place for you. BENEFITS:
      • Fully paid medical and dental insurance for employees with additional contribution for dependents
      • Vision insurance
      • 401(k) program
      • Paid time off including vacation and sick time
      • 10 holidays
      • FSA for medical and dependent care expenses
      • Company paid life / AD&D coverage with voluntary plans for additional coverage for you and your dependents
      • Optional long-term and short-term disability plans as well as ancillary benefits including accident, critical care, and cancer coverage
      • Employee purchase and bike loan programs
      • Professional Development Program for employees to grow with the companyRide Aventon, Inc. (the Company or Aventon) is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources team at hr@aventon.com..
        
        Requirements:
        PI177067670

Keywords: AVANT ENTERPRISES INC, Fullerton , Email & SMS Marketing Specialist, Other , Brea, California