Email & SMS Marketing Specialist
Company: AVANT ENTERPRISES INC
Location: Brea
Posted on: May 10, 2022
Job Description:
Description:
OUR COMPANY: At Aventon, we believe that every person deserves the
power to move freely. Aventon is the first e-mobility company for
the real world. Every ride we make is equal parts form and
function, giving you the freedom to go where you want to go, do
what you want to do, and be who you want to be. We were born a
fixed-gear bicycle company and transitioned to e-bikes starting in
2017, and we firmly believe the direction we're headed is the right
one for our customers, our team, and the greater good. We're proud
of where we've been, and we're proud of where we're going. We owe
our foundational success to the original and early die-hard Aventon
fans. They inspired and instilled in our brand an unwavering
commitment to the people we serve. That means, no matter what, we
prioritize the human experience with our product, and their
well-being, above our business and bottom line. We live in a
constant state of what-if and what's next? We foster continuous
improvement, learning, and forward motion. We are rapidly growing
and need people who share in our passion for mobility and align
with our values to join our team. Interested? Check out this
opportunity to join us: THE ROLE: The Email and SMS Marketing
Specialist develops and executes all email and SMS initiatives and
strategies to drive revenue and grow our database. You'll work with
our amazing Owned Media channel within our marketing team to build
content and contribute to the marketing team's success by ensuring
an outstanding customer experience with your creations. This is a
key role among a group of scrappy, dynamic, passionate creators who
want to see Aventon get to the next level of our business and are
wildly excited about their part in getting us there. Reporting to
the Marketing Manager, Owned Media, the Email & SMS Marketing
Specialist is responsible for the following:
- Build, execute, optimize and measure both email campaigns and
email automation flows including copy, creative, send strategy and
list/persona targeting through Klaviyo
- Build, execute, optimize and measure both SMS campaigns and SMS
automation journeys including copy, send strategy and list/persona
targeting through Attentive Mobile
- Build audiences and customer segmentation, deliver deep
insights through data analysis and behavioral retargeting, and
track email list quality and health
- Develop high-impact A/B testing (layout, format, frequency, and
copy) to improve email performance and continually improve
performance
- Develop and manage initiatives that organically grow the email
and SMS database.
- Provide clear, consistent, and frequent communication with
stakeholders to outline strategy, tactics, goals, and performance
of campaigns
- Collaborate with teams within and outside the marketing
department to deliver valuable content.
- Support cross-functional teams by developing and executing
email marketing campaigns and other promotional projects.
- Maintain a healthy communication content schedule that is both
engaging and effective
- Ensure compliance with consumer protection laws (CAN-SPAM,
CCPA, CASL, etc.)YOUR QUALIFICATIONS:
- Bachelor's degree in marketing or technology-related field
- 4+ years' experience in a data-driven, email communications
role
- Experienced with email service providers preferably
Klaviyo
- Experience with SMS platforms, preferably Attentive Mobile
- Basic HTML & CSS skills preferred
- Positive, solutions-oriented disposition with exceptional
ability to collaborate with all levels of staff and across all
departments of the organization.
- Strong interest in modern marketing technology trends and
techniques
- Capacity to thrive in a fast-paced, challenging environment;
self-starter with the ability to support multiple work streams to
meet deadlines
- Strong organizational skills
- Ability to guide and communicate priorities including
communicating status to key stakeholders
- Superior written communication skills with an innate attention
to detailKEYS TO SUCCESS:
- DATA DRIVEN - you thrive on data and use it to guide your
decision making, recommendations, and priorities.
- NIMBLE - you can work in ambiguity and are committed to helping
Aventon level up. You can shift perspectives, priorities, and
deadlines.
- RESILIENT - you don't shy away from a challenge and take every
opportunity to learn and grow. You're accountable, can admit when
you're wrong, and can come back to the table after a hard day to
keep working toward our desired future.
- SOLUTIONS ORIENTED / SOLUTIONIZED - you can identify the
problem and find a solution for it. You strive for continuous
improvement and aren't afraid to speak up about what is working,
and what isn't.
- ENGAGED - you love the work, love the product, and believe in
the mission. If you don't connect with something about Avant
Sports, this probably isn't the place for you. BENEFITS:
- Fully paid medical and dental insurance for employees with
additional contribution for dependents
- Vision insurance
- 401(k) program
- Paid time off including vacation and sick time
- 10 holidays
- FSA for medical and dependent care expenses
- Company paid life / AD&D coverage with voluntary plans for
additional coverage for you and your dependents
- Optional long-term and short-term disability plans as well as
ancillary benefits including accident, critical care, and cancer
coverage
- Employee purchase and bike loan programs
- Professional Development Program for employees to grow with the
companyRide Aventon, Inc. (the Company or Aventon) is proud to be
an Equal Opportunity employer. We do not discriminate based upon
race, religion, color, national origin, sex (including pregnancy,
childbirth, or related medical conditions), sexual orientation,
gender, gender identity, gender expression, transgender status,
sexual stereotypes, age, status as a protected veteran, status as
an individual with a disability, or other applicable legally
protected characteristics. We also consider qualified applicants
with criminal histories, consistent with applicable federal, state
and local law. Aventon is committed to providing reasonable
accommodations for candidates with disabilities in our recruiting
process. If you need any assistance or accommodations due to a
disability, please email our Human Resources team at
hr@aventon.com..
Requirements:
PI177067670
Keywords: AVANT ENTERPRISES INC, Fullerton , Email & SMS Marketing Specialist, Other , Brea, California
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